1. Controller
Alterego Agent Ltd trading as ForceTrend.com is the controller for personal data processed through ForceTrend.com unless a separate notice says otherwise. This policy explains how we process personal data under the UK GDPR, the Data Protection Act 2018 and related privacy rules.
2. Personal data we collect
- Account data: username, email, password hash, login/session status, user type and account status.
- Subscription data: plan, subscription expiry, payment status, PayPal order and capture identifiers, invoice number and renewal reminder status.
- Billing data: billing name, company name, VAT or tax ID, address, country, VAT rate and invoice details.
- Referral and coupon data: assigned coupon codes, invite codes, buyer discount records, attribution records, commission records, payout requests and bank details submitted for payout.
- Technical data: IP-adjacent server logs where enabled by hosting, browser/session cookies, security events, device and request metadata.
- Support data: messages, email correspondence and any information you choose to send us.
3. Why we use personal data
- Contract: to create accounts, authenticate users, provide subscription access, process checkout, generate invoices and administer coupons.
- Legal obligation: to keep tax, accounting, anti-fraud and business records where required.
- Legitimate interests: to secure the service, prevent abuse, improve reliability, investigate errors, handle support and manage coupon attribution and referral coupon payouts.
- Consent: where required for optional cookies, marketing or non-essential communications.
AI news analysis is designed to process market news and article content. We do not intentionally send user billing, bank, password or payment data to AI models for the news analysis workflow.
Referral coupon payout bank details are used only to review and pay commission requests, perform fraud, identity or sanctions checks where needed, keep accounting records and resolve disputes.
4. Sharing personal data
We may share personal data with payment processors such as PayPal, hosting and infrastructure providers, email delivery providers, tax/accounting advisers, professional advisers, fraud prevention or security providers, and authorities where required by law. We do not sell personal data.
Depending on the features enabled, service providers may include PayPal for checkout, our hosting provider for server operation, an email provider for transactional messages, analytics or security providers where enabled, AI providers for market-news analysis, TradingView or similar chart providers, CDN providers, Google Fonts, Bootstrap CDN and Bootstrap Icons CDN.
Third-party widgets, external scripts, fonts, charts or payment pages may receive technical data such as IP address, browser metadata or cookies under their own terms and privacy notices.
5. International transfers
Some providers may process data outside the UK, the EEA or your country of residence. Where required, we rely on appropriate safeguards such as adequacy regulations, approved contractual clauses, transfer risk assessments or equivalent transfer mechanisms.
6. Retention
We keep personal data only as long as needed for the purposes above. Account data is normally kept while the account exists. Subscription, invoice and payment records may be kept for up to 6 years for tax, accounting and legal record purposes. Coupon attribution, referral payout records and payout bank details are kept while needed to administer commissions, satisfy legal obligations, support audits and resolve disputes. Security logs are kept for a limited period unless needed for investigation.
7. Your rights
Depending on the circumstances, you may have rights to access, rectify, erase, restrict, object to processing, portability and withdraw consent. EU users may also have rights under applicable EU GDPR and local data protection law. You also have the right to complain to the UK Information Commissioner's Office at ico.org.uk or, where applicable, to your local supervisory authority. To exercise rights, contact us using the details on this page.
8. Security
We use access controls, password hashing, session security measures and administrative restrictions designed to protect personal data. No online service is completely secure, so you should use a strong password and keep your account details confidential.
9. Children
The service is not intended for children. You must not create an account or purchase a subscription if you are under the age required to form a binding contract in your jurisdiction.